This paper is divided into two parts. The first part is about columns and columnists. Here the definition of columns, its importance, the purposes of column writing and how columnists deal with the standard of news with logic and satire are discussed. A column is a product of journalism. In fact when people became depressed due to the negative news being reported, they started reading columns, where columnist using satire and humour were able to make them digest the bitter news. Columns are not news rather news article. In the second part, the development of Sindhi columns published in various newspapers are discussed.

Saeeda Shafiq Memon